Client: Personal Project
Discipline: Visual Identity / Packaging/ Illustration
Packaging and rebranding for Earl Sweatshirt. Also, creating a new way to promote his music. As music has become more of a digital experience, we wanted the user to have a more intimate experience. A subscription service would be implemented, where a fan would receive musical merchandise every few months before it is released to the public.
Collaboration: Chase Tarkington // Photo: Andy Reed